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Poetry Book Society Choice

Zoom! is the book which launched Simon Armitage's meteoric rise to poetic stardom. Shortlisted for the Whitbread Poetry Award in 1989, it is one of Bloodaxe's bestselling titles. Now in its 5th impression, it has sold over 12,000 copies.

"You couldn't mistake Simon Armitage for any other poet. He has found his voice early, and it really is his own voice ñ his language and rhythms drawn from the Pennine village where he lives: robust, no-nonsense and (above all) honest."
Peter Sansom

"Astonishingly good for such a young writer... poems with an energy which comes directly from life now and the living language."
Carol Ann Duffy, The Guardian

"Armitage creates a muscular but elegant language of his own out of slangy, youthful, up-to-the-minute jargon and the vernacular of his native northern England. He combines this with an easily worn erudition, plenty of nous and the benefit of unblinkered experience... to produce poems of moving originality."
Peter Reading, Sunday Times