The Inpress Festival of Publishing 2017
Publishers, Know Your Worth:
Making the Most of Your Assets
Friday 27th January
9.30 – 10.00 Tea & Coffee
10.00 – 10.45 EXPANDING YOUR DIGITAL HORIZONS.
Content is a publisher's biggest asset and most potent marketing tool and technology can help you harness the power of your assets throughout the entire life-cycle of a book. From apps that make your backlist earn its keep to interactive content that helps promote books from the moment of their conception there have never been more ways to make the most of what you have. With Ben Styles (Arc Publications), Pete Hebden (Bloodaxe) and author Harry Man.
10.45 – 11.15 GETTING INTO BED WITH YOUR AUDIENCE.
Mills & Boon know their audience, intimately. With legions of voracious customers who are hungry for more and more books from their army of authors there are few more successful examples of brand loyalty and recognition in the publishing industry. Joanna Rose, Mills & Boon Brand Director joins us to talk about getting to know your readers, maintaining a good relationship with them and most importantly… building the trust that persuades them to part with their hard earned money on a regular basis!
11.15 – 11.45 WORKING YOUR BEST ANGLES AND COURTING THE MEDIA.
In a digital world anyone can be a reviewer but, as with books, print is still king. With that in mind Emma Hare from The Bookseller brings us a round-up of opportunities available to independent publishers who are savvy, organised and always on the lookout for ways to promote themselves to a wider audience.
11.45 – 12.00 Break
12.00 – 12.45 PREPPING FOR SUCCESS AND JUDGING A BOOK BY ITS COVER.
How does your book become an asset in the first place? In a crowded marketplace it’s important to look your best and get noticed. Publisher Tom Chivers, designer Jeremy Hopes and John Clegg from the LRB Bookshop tell us what they all look for in the perfectly sellable, marketable and loveable book. From format and design, to print and packing, our panel take you through what you need to stand out.
12.45 – 1.10 BEAUTIFYING YOUR BOOK ON A BUDGET.
That all sounded pretty expensive didn’t it? Here’s Neil Clarke from CPI to tell you how to make it work for you.
1.10 – 2.10 LUNCH
2.15 – 3.00 ASK NOT WHAT YOU CAN DO FOR YOUR AUTHOR, BUT WHAT YOUR AUTHOR CAN DO FOR YOU.
Authors, and their own audiences, are another major asset in the publisher's arsenal. In this panel literary fiction author Barney Norris and publisher Nathan Connolly (Dead Ink Books) join us to discuss how they promote their own books, and how you can help them to help you.
3.00 – 3.20 SIMPLE WEB SOLUTIONS FOR BUSY PUBLISHERS.
Darragh Deering of Ingram joins us to talk about their new service, Aer.io. Aer.io allows you to creative bespoke sales channels at the touch of a button that let you, your authors or anyone else sell ebooks and print on demand titles direct to individual audiences from multiple platforms. If you have an audience or following and would you like to add another line of revenue by selling directly from your web and social presence then this is the tool for you.
3.20 - 3.30 Break
3.30 – 3.50 MANAGING YOUR DATA. (YES, THIS AGAIN!)
The most brilliant, beautiful, well-publicised book with the most passionate and appreciative audience in the history of the written word still won’t sell unless your metadata is in order. The robots have taken over, and there’s nothing we can do. Rebecca Robinson from Inpress and Emma Barnes from Snowbooks take you through a day in the life of a Sales & Marketing Executive to see how the process can be streamlined for everyone’s benefit.
3.50 – 4.20 CANELO : A CASE STUDY IN DIGITAL PUBLISHING WITH MICHAEL BHASKAR.
Canelo are an innovative new ebook only publisher, dedicated to finding the most exciting books and publishing them to the highest standard. Their ebooks cover everything from action thrillers to sagas, crime to zombie horror to intense psychological drama.
They are a digital-focused company who offer a new deal for authors and an ambitious approach to sales and marketing who work with everyone from some of the most successful self-published writers to the biggest literary a agencies, from major cover designers to the finest editors, and from the most important ebook retailers to exciting new publishing ventures.
4.20 – 5.00 WAYS OF SEEING.
So you know your audience pretty well, you’re producing good books by authors you love and getting them out there… what now? Jane Commane (Nine Arches Press), Emma Wright (The Emma Press) and Anthony Anaxagorou (Out-Spoken Press) lead a panel discussion on how inclusion and diversity can promote grass roots literature, expand your readership and grow sales, as well as contributing to a more vibrant literary landscape.